We are close to 1 week from mowing. But sticks pickup and yard cleanup have been going on for a few weekends.
As far as advertising (which i actually find more enjoyable than mowing lawns ) Use the setup of lawnforum.com and go to http://lawnforum.com/forumdisplay.php?f=11 and maybe discuss it there. That ways people who are new don't miss anything you might have written. And then you can get ideas from everyone else in one centralized place. The only reason i say that, is that given how there aren't that many people on this site, there would be less insight and tips given in this post.