My idea is pretty basic but has brought me awsome results. We have service directory in our local paper. For $120 you can run an ad for a month. The key is to be first, they do it alphabetically. I usually use something like Affordable, or A+ service to be up top, corny but it works. I've gotten alot of calls out of it. I would say 60% of my current customer base came out of it the other 40% through referals.